Lori began working at Westside News in February 2008, previously working in newspaper advertising sales since 2000, and before that working in the home raising her children.
Her goal and approach to advertising sales is "to work directly with clients to help them develop a marketing plan that will create growth and prosperity to their unique business. A community newspaper allows these businesses the ability to target a local market and I love that!" she says. She can help business in Spencerport, Chili, Churchville, North Chili, Hilton and Gates with all of their advertising needs.
Lori says the relationships that she has established with her clients is her favorite part of the job. "Many of my clients I visit on a weekly basis and the interaction with the owners and staff is delightful. I have made many friendships," she says.
There have been many memorable moments for Lori while working at Westside News. She says, "One comes to mind while being employed at Suburban News. Last year in the Holiday edition of the Suburban News and Hamlin Clarkson Herald the sales staff was featured in the paper for a memorable moment. A photo of myself and my dad was on the front page. That entire week after that edition was distributed I had many messages left on my voicemail, many comments made as I visited my clients, and many emails to me that they had seen the photo and loved it! People went out of there way to acknowledge it, it was pretty special to me."
About working at Westside News Lori said, "Suburban News is a wonderful place to work. The different departments are all under one roof which makes for better communication. Keith Ryan, the Publisher, is always open to new ideas and the sales team is very professional, we work together for the benefit of all of our clients. The production department, office and distribution staff are extremely knowledgable and also work hard for Suburban News clients."
You can reach Lori at email email@example.com or by phone at 585-352-3411 ext. 133.
JoAnn Chinappi says she has been in sales of some form since she was 12 years old. "I've worked at our family farm stand, my own food concession stand, auctions, real estate, and newspaper advertising sales. "I started working initially in newspaper advertising sales for Post Searchlight papers in Georgia in 1998, and then for Westside News in advertising sales in February 2002.
JoAnn grew up in a family business her father and mother, Bill and Dot Kenny were owner/operators of Willowcreek Antiques and Auction Service located on Ridge Road in Spencerport. "I learned about customer service at a very early age. I just observed my parents and how they operated their business. All of my customers are important to me. I like to become connected with them. I design an ad and work out a program to help bring customers to their door and do it in the most cost savings way possible. I've learned a lot from my customers, I know that everyone is different and unique. I have found the most important thing is to listen carefully to what the business owner wants to achieve, find out what makes their products or services unique and help them portray that in an effective advertising campaign." JoAnn says.
JoAnn's favorite part of the sales job is meeting new people and learning about what makes them feel they have succeeded, sometimes finding it is not the money and the long hours but more the experience, accomplishments and the flexibility in life that they obtain from being a business owner. JoAnn can help advertisers in a wide area of New York state, from Buffalo to Syracuse and south to Dansville.
Working for Westside News comes naturally for JoAnn she says, "The Suburban news is a community newspaper that I have read since before I was married. It portrays all of our every day lives and I am proud to be a part of it."
JoAnn shared a bit about her personal life, "I have been married to my childhood sweetheart and best friend John Chinappi for over 32 Years. We have three wonderful children John (JW) who lives in the south and has 3 precious children, who I do not get to see enough! Christina who just got married to a wonderful man, our son-in-law David Laniak, and Michael who has been an entrepreneur and hard worker since he was very young. I reside now in Spencerport, where I grew up and went to school. I am a board member for the Brockport Chamber of Commerce where John, I along with our children spent most of our married years. My hobbies are painting, decorating and gardening."
You can reach Joann Chinappi at firstname.lastname@example.org or by phone at 585-352-3411, ext. 132.
Debbie Day's sales career with Westside News started in 1991. Before that she was in outside sales with a network of 15 shopping guides throughout the greater Rochester area, also worked as a real estate salesperson for a few years, as well as retail sales in her early years.
With specific goals in mind when working with her clients, Debbie says, “My clients are busy running their businesses and it is my job to make advertising recommendations and bring new and interesting ideas to them in a creative manner. I talk with business owners about their goals and objectives, then gear an advertising plan and budget to meet their needs, along with an advertising schedule that allows me to present ideas to them in a timely manner." She has the ability to meet clients advertising needs with free circulation print publications throughout Western New York, as well as web based advertising and website creation."
Her favorite part of the sales job is “The relationship that I have with my clients and the trust they have in me to provide consistent service and create effective advertising to help their business grow. It is a satisfying position.”
Her most memorable sales experience was when she formulated a sales presentation for a local office and the main office of the business was so impressed with the presentation that they bought into her campaign for four additional offices; a testament to the fact that preparation always pays off.
Debbie says, "I love living in my hometown, Clarendon, New York, with my husband Jim, son Bob and our dog, cat and horses on our fifth generation family farm."
You can reach Debbie by email at email@example.com or by phone at 585-352-3411 ext. 131.
Jan Miller has worked in advertising sales since the early 80s, for Westside News in advertising sales since November 1989.
"Working for Westside News is truly like working in a family environment," she says. "I've learned so much working here in sales, but I think the most important thing I've learned is patience."
Jan's goal in working with her advertising clients is, "To get them to feel comfortable with me and build up trust to get the job done for them with little effort on their part. I love being on the road and meeting new people."
Jan lives in Hilton and stays involved with the Hilton Chamber of Commerce and the Hilton Apple Fest. She describes her most memorable sales experience as "the first time I did a TV commercial for the Hilton Apple Fest."
Jan serves the advertising needs of the Hilton, Hamlin and Brockport areas. She says the best advice she can give to her clients to help their business grow is "to move on with the changing times."
"I love living and working in the same area. Most, if not all of my clients have become my friends," she says. Jan lives in Hilton with her dog Sabre and a cat she calls Bean, short for Halloween, "don't ask," she says. She also has a horse named Laser. She enjoys arts and crafts in her spare time.
You can reach Jan by email at firstname.lastname@example.org or by phone at 585-352-3411 ext. 135.
Tami Raco is the newest addition to the Westside News sales staff. She started in sales in June 2012 as the employment/staffing specialist and the Westside News Facebook Page manager. She has over 20 years experience in the sales field. She studied advertising and media marketing in college.
Tami's goals in working with an individual customer to help them with advertising in a community newspaper are, "To first understand the needs of my client and then help them reach their goal while helping them manage their advertising dollars in the most effective and productive manner."
She has learned a lot from her customers and by working in sales. "I know that listening and understanding their needs is critical in assisting them. Each customer has different needs and a budget specific to their business. It is my job to identify this and help them according to their own personal needs," she says.
Tami's job satisfaction comes from seeing her clients successful. She says of working for Westside News, "I believe whole heartedly that Suburban News is the area's #1 newspaper, serving the community better than any other media. This is why I feel so confident in having my clients utilize the paper and its strong readership to their full advantage."
"I live in one of the communities that Suburban News serves with my two daughters and my fur-kids. I am active in dog rescue and in fitness. I love living, shopping and being active in the small towns in Western Monroe County. I always try to patronize local businesses and keep as much of my spending dollars here to support the local community and help our businesses thrive," she says.
You can reach Tami by email at email@example.com or by phone at 585-352-3411 ext. 129.
Mary Lou Rockow
To say Mary Lou loves her job in sales is an understatement, she has been in the sales field for 45 years, 35 of those years with Westside News.
She explains how she got her start in sales. "My parents neighbor on Lomond Shores in Kendall owned Nichols Real Estate. Mr. Nichols said he thought my personality would be great for "Selling." I had many profitable years with Nichols Real Estate and then Rose Reality in Hamlin, New York.
And Mary Lou's success has continued over her 35 years with Westside News, she sites her most memorable sales experience as, "The week I set an all time sales record of $16,600 in sales." Quite an accomplishment.
The financial aspects of the job are not Mary Lou's favorite part of the sales experience. She says, "My favorite part of the sales job is talking with people, seeing ad response, feeling like I have accomplished my goals for my customers and to help them grow their business assuring them that they can trust me. I always keep my customers best interests in mind." Her approach to selling is "honesty" in what will benefit her customers and not selling "just to sell."
Mary Lou services the towns of Hamlin, Clarkson, Kendall, Brockport, Hilton and Spencerport. She say of working for Westside News, "I am so proud of our product and what it contributes to the communities we serve. Our editorial content is fantastic and the production and office staff can't be beat!"
Mary Lou has lived in Brockport, graduating from Brockport High School, was attending SUNY Brockport but left school to marry "the love of my life" David Rockow. They have been married for 56 years. She moved to Hamlin and raised three sons while serving as Chair of the Zoning Board for many years. She then moved to Kendall on Lake Ontario. As Mary Lou says "I am truly an area resident!"
You can reach Mary Lou Rockow by email at firstname.lastname@example.org or by phone at 585-352-3411, ext. 134.
Ellen has been selling advertising for Westside News for the past three years, yet she is no newbie to sales, she has been in the advertising sales business for 28 years.
Ellen started in sales after college, took time off to raise her children then resumed when "the kids were in school."
"My sales territory is pretty much everywhere west of the Genesee River," Ellen said. And she is very clear on her sales goals, "My goal is to improve and enhance every clients business. I have learned that each client has different expectations and hopes for their advertising campaign and I work to realize and fulfill their expectations."
Ellen's recalls her favorite, most memorable sales experience, "I was working with a first time advertiser. She doubled her fish order for the first Friday after she advertised in the paper. That Friday she sold out in and hour and a half. She was so excited and so was I, advertising really does work!"
About working for Westside News Ellen says, "Suburban News is a great place to work. We provide a much needed service to the communities and the people who live in the communities in our distribution areas. Businesses and residents have come to rely on our newspapers as a source for news, community information and for local shopping experiences."
Ellen has a formula to helping her clients business grow. She says, "I must first find out what they need. Then I work with them on a specific plan to fit their needs, maybe internet ads, print ads, whatever they express an interest in. Listening to your clients is the key to a successful advertising plan."
Ellen has lived in Hilton for 36 years and she and her husband of 36 years raised their three sons there.
Ellen sums up personal success in her career this way, "I feel success is watching my client's business grow while working closely with them on a regular basis."
You can reach Ellen by email at email@example.com or by phone at 585-352-3411 ext. 130.