Salvatore’s in Spencerport adds Arthur Treacher’s franchise

By on July 28, 2014
Owner Vincent Valerie and his son, Giovanni, stand in front of their new sign, signifiying the addition of fish to their pizza menu.

Owner Vincent Valerie and his son, Giovanni, stand in front of their new sign, signifiying the addition of fish to their pizza menu.

The grand opening of Arthur Treacher’s Fish and Chips in the TOPS Plaza in Spencerport occurred on July 21. Attending the ribbon cutting were: Ashley King, Salvatore’s Pizza marketing; Spencerport Village Trustees Gary Penders and Charlie Hopson; Owner Vincent Valerie with sons Antonio, 3 and Giovanni, 6, and his wife, Alicia; Spencerport Mayor Glenn Granger; Spencerport Trustee Carol Nellis-Ewell; and Donna Wasdorf, Salvatore’s Pizza marketing. The business is co-branded with Salvatore’s Pizza; the fifth such operation in the Rochester area.

According to “Soccer Sam” Fantauzzo, CEO/founder of Salvatore’s Pizza: “We’re excited about the five locations in Rochester; Arthur Treacher’s has been a great addition to the Salvatore’s brand.”

“I anticipated a quiet day, but when 10 o’clock came we were selling fish,” Gates resident Vincent Valerie said.

Antonio Valerie cuts the ribbon.

Antonio Valerie cuts the ribbon.

Arthur Treacher’s has been kept alive by Nathan’s, the famous hot dog dealer, and has been co-branded with their hot dogs all along the east coast, especially in the south. Sam secured his franchises from Nathan’s; he hopes to add additional co-branded and stand alone locations throughout the Monroe County area.